According to a recent Harvard study, 58% of Google searches are done from a mobile device. That said, it was only a matter of time before the worlds largest search engine decided to make mobile websites a priority. As of today, April 21, websites that are not viewed as “mobile friendly” by the folks at Google, okay their analysis tool, will drop in overall search rankings.
There’s really nothing you can’t do from a smart phone in 2015. Things like email, getting news and sports updates, and browsing the web are beyond basic functions of todays mobile devices. So what’s next? What else can we do to be more social?
Okay guys and girls! This is the second part of my Guide to the Galaxy of Small Business Marketing. I had some great feedback on my last post via Twitter and LinkedIn! I appreciate all the kind words and opinions on the first half. I do want to reiterate that this is not an “all inclusive” list. There are so many apps, sites, and ideas that surround small business marketing that a Monday morning and Friday evening can seem worlds apart. The market is ever changing and as a small business owner you have to have your finger on the pulse of what’s going on all around you. This list is just the tip of the ice burg. The most important thing to remember is to stay true to your brand and stay in tuned with your customers.
Now lets start off by saying these are just general marketing strategies, and they may change depending on the size or scope of your business. My hope is that this will be a good starting point for you and it will jumpstart some ideas. Also don’t be afraid to ask your employees, sometimes they can be a great marketing asset.
The Academy Award’s aired this past Sunday night and there were some great movies battling it out in the media production categories of Best Animated Feature, Best Animated Short and Best Visual Effects. Not to mention a few snubs that were not even mentioned like The Lego Movie which caused a viral uproar over social media when the nominees came out and again Sunday night during the show itself. How does the most popular animated feature film fail to get an Oscar nod?
“There isn’t enough time in the day.” “I have so much to do.”
Are these phrases that you find yourself using on a regular basis? Are you constantly on the move? Is your work-life out of balance?
This is a problem that most of us in the business world face. We have deadlines and meetings, obligations and anxieties. The demands of clients, co-workers, supervisors, not to mention our friends and family, seem to never end.
As a smart business owner, you have been told many times that video is a great way to increase activity and sales. So you made the decision to use video in your marketing plan, however, you aren’t sure exactly where it fits in. Don’t worry, that’s why we have written this article to help guide you.
There are many myths out there when it comes to creating videos, especially when it comes to video marketing. You may be interested in jumping into the world of online videos, but these myths have deterred you in the past. Let’s take a look at the top five and what makes them a myth.
Stop and think about social media for a moment. How many platforms or different sites can you name? Go. How many did you come up with? Would it surprise you to know that there are well over 200 social networking sites? Shocking isn’t it!
For most people, navigating the world of social media can be confusing and often intimidating. With so many options to choose from, how do you know which one to use to target your customers?
Undoubtedly you’ve created a business that is exactly what your clients need. You want it to stand out amidst all of your competitors. How do you get an edge at doing that? The best way to help your customers find you is by branding your business well. This may sound daunting and expensive, but it doesn’t have to be. Branding your business doesn’t have to be the long complicated process that you may have envisioned.
As a social person, you can stick me into almost any situation and, as long as we speak the same language, I’m going to talk to whoever is there. I’ve never been labeled as shy and I am far more outgoing than most people. This aspect of my personality has really aided me over the years in a large portion of my job, networking. It’s my job to constantly meet new people and find new clients.
We’re excited to share some of the big changes that have been made to HDSplash.com! We now offer a 100% satisfaction guarantee. You never have to worry that your video will be anything but exactly what you envisioned. You can now also create your very own animated video and preview it before you ever pay a dime. You’ll have complete confidence that your video will be exactly what you want every time.
Do you find yourself overwhelmed at work? Imagine you are on the phone with a client, a coworker emails you with a question, as soon as you hang up, your supervisor stops by and asks you to move up your deadline on the project you’ve been working on and at the same time, your significant other texts you with a list of things to pick up on your way home. Does that sound normal? Is your life moving non-stop? Most people today have the same problem, never enough hours in the day to get it all done. So what do we do?
As a business owner, you did your research. You found that the best way to reach your customer is with video marketing. You know that it builds trust, curiosity, confidence and enjoyment for your customers. The attention span of the average internet user diminishes every year, so you have to keep up. You’re ahead of the curve. You decided to make a wonderful video for your website. Good for you! You are excited and ready to get started. Now what?
Do you ever find yourself on a social networking site, such as Twitter, Facebook, Google+ or Instagram, and notice people posting these little #hashtags everywhere? Have you ever wondered what they are or why people post them? Great news, I’m here to give you a little insight on what they are, what they can be used for and reasons for using them.
'HD' is the common acronym for High-Definition; 'SD' stands for Standard Definition. These are TV or video transmission formats that present visual materials in either greater or lesser detail.
Without getting too technical, each file format is associated with codecs that match the technology that will display the movie or video. HD viewers can enjoy around 1 to 2 Megapixels per frame — two to five times as detailed as the picture received by viewers of SD content.
No commercial message is complete without a Call to Action, or CTA. Even a video that has little or no explicit advertorial content should have a CTA that tells the viewer in no uncertain terms what they should do now that they have watched your presentation.
If you've gone to the trouble of creating a professional and engaging animation or video, you already have a primary objective. A Call to Action gives you a means by which to accomplish it. It also gives you a concrete way to measure how effective of a video you have created, beyond sheer view counts. If your video is truly persuasive, viewers will respond affirmatively to your CTA.
How to Make Your Own Animation: Key Considerations
Animations let you whiz through an imaginative landscape you couldn't recreate in real life. You can float your brand name through a bright urban landscape illuminated by city lights. You could link your concept to the flow of artist's paint or the fluid styles of water in motion. You could see your top product flash across the screens of a thousand TVs.
Animated videos have many practical uses in marketing, from social media snippets to formal presentations and everything in between. They're perfect for illustrated instructions, handy demos and vivid shorts highlighting the nuts and bolts of your organization.
Americans are watching more videos than ever, and it's no longer just about dancing cat memes and bizarre mashups. Video has become the preferred medium for conveying educational, entertaining and promotional content of all kinds. Users are now consuming videos literally by the billions every month. Meanwhile, publishers are furnishing the raw materials, and businesses are scrambling to get in on the action.
How can you get a piece of the pie? What's the best way to make videos online without going broke or wasting your time?
Where To Post Your Online Marketing Videos: The Big 4 Platforms
Online video marketing is exploding in popularity as more marketers realize the appeal of creative multimedia for the masses.
Platforms like Youtube and Vimeo are available for distributing your videocraft and animations, but they aren't all created equal. Here we discuss some major differences between Vine, Vimeo, Youtube, and Instagram for serious online video marketers.
Effective video marketing unites your creative juices and practical sensibilities in a single memorable product that entices consumers. Making great productions doesn't have to break your back or budget. Video should let you work smarter, not harder. With that in mind, let's discuss a few essential considerations in the art of irresistible video marketing.
As a marketing tool, animation videos pack a powerful punch. Using an online animation maker like HDSplash, you can easily enhance your web branding efforts and convey important information in an entertaining way.
Like any other marketing tool, however, it's critical to develop your animations with a rock-solid strategy. Strategy is about having a holistic grasp of what you want from the get-go. You must build on nascent ideas with the end product in mind, consistently executing details based on that vision as you move forward.
That is why it's vital to ask the important questions early on. Here's what you need to know before you put your time and money on the line.
How To Make An Animated Video: 5 Steps and an Affordable Shortcut
Animation is a simple, engaging way of communicating that taps the basics of human psychology—color and motion, information and emotion, all packed into a continuous, graphic story that's easy to absorb and remember. To learn how to make an animated video, check out this introduction of the basic steps involved.
I walked into the conference room, nervous yet excited. I was going into my second interview for a Marketing position! I love this stuff! I would get to be creative and use my brain again! I had checked out their website, watched a few YouTube videos, cyber stalked the company on LinkedIn and Facebook. I was feeling pretty good about their product and I was excited to be able to have the opportunity to show the world their work.
In 2013, Forbes declared the three pillars of SEO were Content, Links, and Social Media. They were absolutely right, and much the same could be said for 2014.
One of the biggest takeaways from last year's dramatic media blitzes and epic marketing fails was the synergistic importance of these elements. Content is the means, links are the goal, and social media provides cheap, multi-channel exposure. Together, they make a balanced SEO strategy. That's why video is such a powerful optimization tool. It serves all three purposes at once, conveying well-developed content that generates SEO-friendly backlinks and social shares.
Imagine the perfect video for lighting a fire across your social media channels. It's short, has a snappy introduction, and gets right to the point. It is vivid and striking, funny and informative all at the same time—the kind of crazy video people would have to show their friends.
I’m sure we’ve all been in a similar situation; you’re in a business meeting staring at the clock wondering, “How much longer until this meeting is over?” Most likely, the rest of your team members are able to relate to this exact same situation. As a result, employee morale and focus dips making it harder to not only accomplish your goals for the meeting but it also makes your employees disillusioned and disengaged.
Every business owner knows that many blood, sweat and tears are shed while trying to develop a brand and corporate identity. You’ve got a great product and designed your logo but now you’re faced with the question: what is the best way to reinforce all that hard work and attract and keep customers? Increasingly, animation is recognized as being one of the best ways to encourage and entrench brand loyalty.
Storyboarding allows the director to visualize the different shots of the film or animation and then convey that vision to the production crew. It’s done in pre-production, the planning stage of a visual production. Regardless if it’s motion graphics, character animation, or a live action film, storyboarding is the main approach to planning everything in a visual production.
Would you like to attract and retain more potential customers to your website or social media pages? It's a proven fact that the longer a customer stays on your website the better chance they'll make a purchase.