Video Marketing Tips

What are the five best video sharing sites?

With online video being so ubiquitous today, it may be a good idea to check out some of the places where you can host your videos. Lifehacker.com examines five of the most popular video-sharing sites.

•     Everybody is of course familiar with YouTube. With its enormous user-base, YouTube is the
de facto standard for many people when it comes to sharing video. However there are other sites out there which offer a different set of benefits compared to YouTube.
•     Blip.tv is tailored towards people that produce content such as web shows. One very interesting Blip.tv bonus is revenue-sharing - you receive 50% of the ad revenue generated from your uploaded content.
•     Vimeo is another site geared towards content-creators, with a big emphasis on creativity. Commercial content is not allowed, and all uploaded content must be original work.
•     Viddler has a unique distinction from the other sites listed here: there is no length restriction on uploaded content. As long as your video is under 500MB, it can run on for as long as you like.
•     Dailymotion, aside from offering a standard video-sharing account, it also offers a “Motionmaker” account for people sharing Creative Commons works, which are more heavily promoted on the site.

Take a more in-depth look at the details in the Lifehacker.com article

Youtube video popularity

Here’s an interesting little factoid: on average, YouTube videos reach 50% of their views in just six days. This businessinsider.com Chart Of The Day article gives us some insight into the lifespan of the average YouTube video, with a very telling graph and tips for publishers.

Read the full article here

What counts as a view on Youtube, Vimeo, and other video sites?

On most video sites the view count is a very important tool to track video popularity. It is also used by the site to determine relevance when searching for videos. Furthermore, many people use that number to determine if the video is worth watching. This report addresses an experiment to test how long someone has to watch a video for it to be counted as a view on the major video websites. It explains some of the site specific differences in how views are counted and a few settings that will make a view not get counted in your total.

For the full article go here

Do TV ads lose their appeal over time?

At one point, everybody has probably gotten sick of a TV ad. You thought it was cute or funny at first, but then over time and repeated viewings, perhaps it got a little… stale? The question of “wear out” is something that advertisers often wrestle with. At what point do consumers tune out your commercial’s message? The global market research company Millard Brown presents an in-depth look at their findings, which may prove to be useful guide for marketers at businesses small and large.

Read the full article here

Do viewers react differently to online ads versus TV ads?

Advertising technology firm YuMe, and marketing consultant IPG Media Lab released an interesting study detailing the differences in how audiences react to online video ads versus television ads. Test groups were shown an hour of video, and measurements of their expressions, eye movements and other biometrics were taken in order to analyze their level of interaction and engagement. They found that for their sample group, video ad recall was about two times higher for online ads than for TV ads, suggesting that people pay more attention to online ads.

Read on for a detailed report in this reelseo.com editorial

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